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Page 7 - Disney India

Disney India dons the greasepaint again

Bigger marketing budgets, higher ticket prices and targeted advertising mark Season II of Beauty and the Beast. But will the magic work the second time?

Disney India dons the greasepaint again
Updated On : 28 Apr 2016 | 9:20 PM IST

Digital wings for branded merchandise

Big data and online marketplaces help Disney, Viacom18 and Warner double their licensing and merchandise business in India

Digital wings for branded merchandise
Updated On : 19 Apr 2016 | 9:28 PM IST