Legal experts believe a company would have to either restructure the business by a slump sale or a court process
Sitharaman said the market is free and the government does not believe in interfering in it
After 100% FDI, DIPP has put a condition an e-commerce entity will not be permitted more than 25% of sales through its marketplace from one vendor or their group companies
Nowhere do the new DIPP guidelines mention discounts or predatory pricing in order to maintain a level playing field
The guidelines will ensure a level playing field between e-commerce companies and brick and mortar retailers, but at the same time it take away the fun from online shopping
Valuation slide set to pave way for consolidation
Despite having over 400 million Internet users in India, the truth is only about 10 per cent of them transact online
NDRC will work with Alibaba in more than 300 rural areas to develop e-commerce