Page 19 - Hyundai

A musical ride of Hyundai

How many of us remember the various sounds that different parts of our car make? Well, apart from the odd auto buff who pays attention to the sonic beat of his wheels, not too many. Hyundai has mixed up the hums, chirps and other musical notes that emerge from its popular compact car Elitei20 to create a music video with singer Arijit Singh and music composer cum singer Clinton Cerejo.'Drive Mein Junoon', the song has been composed using 118 sounds, all derived from the car. These are sounds of wipers, indicator, seat-belt warnings and so on. No external instruments have been used. The song launched on Wednesday, was viewed 4.5 million times in the first 72 hours and the company is hoping for 6-7 million hits in the first week.In the past, music videos have been shot around a car, but never has a car been the source of music. "This marks a new chapter in our marketing strategy. Music is universal and has no language barriers," said YK Koo, managing director and chief executive officer

Hyundai eyes top slot in premium segment, to launch 2 models this fiscal

The company posted its best ever sales of 4.84 lakh units in the domestic market in 2015-16

Hyundai Motor records 3.4% rise in March sales

In the domestic market, the company sold 41,201 units last month compared with 39,525 units in March 2015, up 4.2%

Hyundai to invest $200 mn yearly, to launch 2 models

Completes 20 years in country this year and has a 17.1% market share

Hyundai to recall 600 vehicles in China over faulty wipers

The wipers may block the view of drivers and cause safety problems

Hyundai raises prices by up to Rs 82,906

Entry level Eon costlier by Rs 2,889 while premium SUV Santa Fe by Rs 82,906

Hyundai domestic sales up 9.1% in February

Growth was driven mainly by three model brands -- Creta, Elite i20 and Grand, the company said