Quick-commerce battle: Why Amazon & Flipkart are chasing tier-2 cities

India’s quick-commerce battle is intensifying as Amazon Now and Flipkart Minutes scale up their operations beyond metro cities. Amazon plans to take Amazon Now to over 300 cities, backed by a larger network of micro-fulfilment and urban fulfilment centres. Meanwhile, Flipkart Minutes has already expanded to 1,000 micro-fulfilment centres across 130 cities and aims to scale up to 1,500 locations.