BS Marketing Initiative

Godrej Consumer Products' 'Machar Hai, Mehman Nahi' public service film reminds households that not every visitor deserves an invitation

Mumbai (Maharashtra) [India], April 8: Mosquitoes and the diseases they spread continue to pose a serious public health challenge in India. Yet their presence has become so routine that it is often ignored. With the belief that mosquitoes should not be treated as harmless visitors, Godrej Consumer Products Limited (GCPL) has, as part of its CSR initiative Elimination of Mosquito Borne Endemic Disease (EMBED), launched a public service film titled 'Machar Hai, Mehman Nahi' urging households across India to rethink how easily mosquitoes are allowed into everyday spaces. This CSR initiative is in line with GCPL's impact-oriented culture that focuses on creating real change for communities. The powerful film reinforces that mosquitoes as unwelcome intruders and urges households to prevent their breeding inside and around their homes.

Deutsche Bank and Akshaya Patra Launch Pune Kitchen to Tackle Classroom Hunger

Pune (Maharashtra) [India], April 8: Reinforcing a shared commitment to child nutrition and education, Deutsche Bank, as part of its CSR programme in India, in partnership with The Akshaya Patra Foundation--an implementing partner of the Government of India's PM POSHAN scheme--today inaugurated a state-of-the-art centralised kitchen facility in Shivajinagar, Pune.

Finish Announces Bollywood Star Ayushmann Khurrana as Brand Ambassador, Launches Campaign to Show India the Right Way to Dishwash

New Delhi [India], April 8: Finish, Reckitt's No.1 auto-dishwashing# detergent brand worldwide, has announced Bollywood star Ayushmann Khurrana as its brand ambassador, launching a new campaign built around the idea of "The Right Way to Dishwash". Through its new campaign, Finish showcases the cleaning performance of Finish Ultimate Plus tablets with Bosch dishwashers on tough cooking stains, while addressing misconceptions among dormant dishwasher users and uninitiated audiences sitting on the fence due to existing certain pre-dispositions around the effectiveness of dishwashers.

Colgate Makes Preventive Dental Care Accessible to All with FREE Dental Check-Ups

Mumbai (Maharashtra) [India], April 8: 'There is no health without Oral Health.' On the occasion of World Health Day, Colgate-Palmolive (India) Limited is strengthening its Oral Health Movement to make preventive dental care more accessible, enabling people across India to access expert guidance by offering free dental check-ups. The initiative builds on the movement's success in 2024-25, which has already facilitated over 4.5 million dental screenings nationwide, encouraging more Indians to take proactive steps toward better oral health.

Rocket 1.0 Solves What Vibe Coding Left Out: What to Build and What Comes After Launch

Palo Alto [California] / Surat (Gujarat) [India], April 7: Rocket, the AI-powered website and app building platform used by over 1.5 million people across 180 countries, today launched Rocket 1.0 - the world's first Vibe Solutioning platform. The launch addresses two problems vibe coding has not solved: knowing what is worth building before a team commits to it and knowing how the market is moving after they ship it.

Canara HSBC Life Insurance Launches Promise4Wealth -- A Market-Linked Savings Plan Integrating Wealth Creation, Investment Flexibility, and Life Cover up to Age 100

New Delhi [India], April 7: Canara HSBC Life Insurance Company Limited ("Canara HSBC Life Insurance"), has announced the launch of Promise4Wealth, a next-generation Unit Linked Individual Savings Life Insurance Plan (ULIP). Designed for individuals seeking a balanced approach to long-term wealth creation and financial protection, Promise4Wealth enables participation in market-linked returns while offering the assurance of life insurance--bringing together investment and protection in a more transparent, value-driven, and outcome-focused manner. The product is available through multiple distribution channels including Policybazaar, licensed intermediaries and direct digital platforms channels of the company.

Tax Consultants Chamber Announces Session on CCFS 2026 and Companies Act Changes

Mumbai (Maharashtra) [India], April 7: Continuing with its age old commitment towards professional education, the Chamber of Tax Consultants (CTC) is set to organise a virtual lecture on the topic- "Changing Times: The Companies Compliance Facilitation Scheme (CCFS 2026) and Overview of Proposed Changes in the Companies Act, 2013." The main objective behind this is to discuss the main regulatory developments which impact corporate compliance and governance.

Mecarte Luxury Launches Long-Lasting Perfumes Designed for Indian Weather Conditions

New Delhi [India], April 7: India's fragrance market is witnessing a shift in consumer preferences, with increasing demand for perfumes that offer both appeal and performance in challenging weather conditions. High temperatures and humidity across much of the country often affect fragrance longevity, creating a gap between expectation and real-world usage.

DBS Bank India launches relationship-led banking, for India's globally mobile, emerging affluent

New Delhi [India], April 7: DBS Bank India announced its new DBS Aspire banking proposition, along with the signature Aspire debit card, designed for the country's fast-growing, well-travelled, emerging affluent segment. DBS Aspire extends premium banking access to clients with a total relationship value of Rs. 10 lakh or a minimum monthly savings account average balance of Rs. 2 lakh, positioning the bank as a long-term banking partner to these customers as they grow their wealth.

Sunsure Energy Signs 3 Consecutive PPAs with Wonder Cement; Delivering 30 MWp Across Maharashtra & UP

New Delhi [India], April 7: Sunsure Energy, India's preferred Round-the-Clock renewable energy solutions provider for leading businesses and utilities, has signed 3 consecutive long-term solar open-access power purchase agreements (PPA) with Wonder Cement. Through the continued partnership, Sunsure has begun supplying power to Wonder Cement's facilities in Dhule, Maharashtra and Aligarh, Uttar Pradesh, from its 150 MWp plant in Solapur and 49 MWp plant in Augasi, respectively.