| All Perk-ed up |
19-NOV-09 |
|
If you are in the age group of 18-25, ‘go snacking’ in between class lectures or office meetings must be part of your daily routine. |
| |
|
|
|
|
|
|
|
| Pull a stunt |
16-NOV-09 |
|
Publicity stunts are a way for a brand to make waves, make a splash or blow the competition out of the water. |
| |
|
| Woman power fuels Scooty |
16-NOV-09 |
|
An award-winning marketing scheme that trains women to ride two-wheelers helps TVS ramp up sales. |
| |
|
|
|
| Emami: Betting on homeopathy |
10-NOV-09 |
|
Kolkata-based Emami, the Rs 2,200-crore fast moving consumer goods major, is on the lookout for local homeopathy companies, even sick units will do. |
| |
|
| PepsiCo India: Youngistaan in cyberspace |
10-NOV-09 |
|
Pepsi still has superstars from cricket and filmdom on its rolls, but it is no more banking on them alone to make its voice heard in Youngistaan — the world of its target audience. |
| |
|
| Who'll ride the Ghost? |
10-NOV-09 |
|
Rolls-Royce Motor Cars Asia Pacific Director Colin Kelly compares his company’s recently launched the Ghost to a sports jacket and the Phantom to a Tuxedo. |
| |
|
| Where's tomorrow? |
09-NOV-09 |
|
I get asked a lot of times what are you doing to get future ready? |
| |
|
|
|
|
|
|
|
| Red Tape eases online access |
05-NOV-09 |
|
Mirza International, the maker of Red Tape shoes, leather accessories and readymade garments, has started an online store – an industry first. |
| |
|
Content Guide
