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Saturday, Jul 04, 2009
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Videocon goes for a brand makeover
  
The 'V' in the new Videocon logo is composed of two animated green, lava-like shapes - called Chouw and Mouw - with distinct identities of their own.  Full Story
In search of a USP
Business brigade
Payday celebrations
Parle Agro: Snack bites
More
 
 
Management

- Damage control
How Karl Slym is steering General Motors India after its US ...
- Digital media's ad spend rises 74 per cent
The advertisement expenditure (adex) of the digital media, w...
- Improving returns on talent
How should companies approach and formulate a talent strateg...
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Marketing

- Videocon goes for a brand makeover
- In search of a USP
- Business brigade
- Payday celebrations
- Parle Agro: Snack bites
- R for Rah Rah
More
 
Strategy

- Sixty, and getting younger
Amul is overhauling its branding and distribution strategy t...
- While the sun shines
Indian solar power companies now want to light up the domest...
- Sesa Goa: Asset mining
Sesa Goa’s acquisition of Dempo Group’s iron ore...
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Kit

- KIT: The Indian market for laptops
- KIT: The Indian car accessory market
- KIT: Healthcare expenditure
- KIT: The Indian tobacco industry
- KIT: Retail opportunity in India
More
 
the strategist

- In search of a USP
- Business brigade
- Answers to last week's quiz (#104)
- Parle Agro: Snack bites
- Payday celebrations
- The Strategist Quiz (#105)
- The top 10 business bestsellers
- Sesa Goa: Asset mining
More
 
Columnists

- Madhukar Sabnavis: Get into culture
- Shyamal Majumdar: Talent at a premium
- Madhukar Sabnavis: The magic of Zoozoos
- Downturn takes its toll
- Surajeet Das Gupta: 20:20 ways to beat the slowdown
- Madhukar Sabnavis: Heart over mind
- Fraud in online advertising
- Shuchi Bansal: Big FM, small advertisers
More
B-Schools

- HEC Paris ties up with IIM-Bangalore
- Foreign education takes a hit
- IIM-A to introduce courses on downturn
- Kolkata Port turnaround now a IIM-A case study
- IIMA campus to become more environment friendly
- WLC to introduce creative courses in Bhubaneswar in 2010
- Globsyn plans to spread wings
More
 
Books & Ideas

- The top 10 business bestsellers
- The Strategist Quiz (#105)
- Answers to last week's quiz (#104)
- The top 10 business bestsellers
- The Strategist Quiz (104)
- Answers to last week's quiz (103)
- The top 10 business bestsellers
- The Strategist Quiz (#103)
- Answers to last week's quiz (#102)
More
People & Careers

- 'When it comes to higher education, we need to give up our licensing mentality'
- 'Small businesses spell big opportunity'
- 'We intend training people to make policy decisions'
- 'Position India as an upmarket destination'
- 'McNugget has run out of stock within a week'
- 'We do need an over-arching regulatory body with a national perspective'
- 'Adidas doesn't want to run before learning to walk'
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Section Stories
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Today's Paper
  Companies & Industry
  5 Indian firms in shortlist to exploit Afghan iron ore mine
  Ambanis move SC on K-G gas case
  Banking & Finance
  State bank unions defer strike
  Uco Bank's insurance JV
  Opinion
  T N Ninan: Not a fast track
  Sanjeev Sanyal: Radically rethinking agriculture
  Management & Marketing
  Videocon goes for a brand makeover
  In search of a USP
  Economy & Policy
  Mamata plans grand schemes on a shaky track
  Govt lifts ban on wheat export
  Life & Leisure
  India's top table
  Nemo in my tank
  Markets & Investing
  Railway Budget pulls market 255 pts ahead
  New norm for foreign VCs
  ICE World
  BSNL, MTNL drop '95' group dialling across the country
  High Court asks DoT to consider S Tel application
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