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All Perk-ed up
  
Cadbury's coated wafer brand offers more for less.  Full Story
Ginger adds more zing
Essar's african safari
Finding blue oceans
'People want the web to be personal'
Reebok: Working out
Wipro: Strengthening Yardley
More
 
 
Management

- Lay's goes in for new flavour: Co-creation
Frito-lay’s latest campaign comes in the backdrop of a...
- Bagpiper punch for Diageo
United Spirits banks on its flagship brand to become the wor...
- Dell takes the SME path
In October last year, personal computer manufacturer Dell&rs...
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Marketing

- Ginger adds more zing
- All Perk-ed up
- Essar's african safari
- Reebok: Working out
- Woman power fuels Scooty
- Pull a stunt
More
 
Strategy

- Finding blue oceans
Indian companies must create uncontested market spaces in di...
- Wipro: Strengthening Yardley
With the acquisition of the Asia, Asia-Pacific and North Afr...
- Belmonte targets the mid-premium market
Consumers tune in to Shah Rukh’s welcome note in a bra...
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Kit

- KIT: Emerging retail destinations
- KIT: The Indian handicraft industry
- KIT: The Indian market for computer peripherals
- KIT: The pet food market in India
- KIT: Book retail in India
More
 
the strategist

- Essar's african safari
- Finding blue oceans
- 'People want the web to be personal'
- The Strategist Quiz (#123)
- Answers to last week's quiz (#122)
- Wipro: Strengthening Yardley
- The top 10 business bestsellers
- KIT: Emerging retail destinations
More
 
Columnists

- Shyamal Majumdar: When MBAs aspire to become clerks
- Madhukar Sabnavis: Challenging time for challengers
- Bhupesh Bhandari: When the ads aren't good enough
- Shyamal Majumdar: After flexi-time, flexi-benefits
- Will the IIM global foray be easy?
- Shyamal Majumdar: New-age brain drain
- Kanika Datta: Handling management grievances
- Shyamal Majumdar: India Inc's labour pains
More
B-Schools

- MeritTrac plans to invest Rs 20-cr to up offerings
- ISBians to evaluate biz plans for VCs
- B-school's Green Tax, PPP ideas click with BMC for waste management
- Public sector banks roll out the red carpet for MBAs
- NID to apply for Centre of Excellence status
- ISB to help faculty and scholars publish case studies abroad
- Lancaster University ties up with G D Goenka
More
 
Books & Ideas

- The top 10 business bestsellers
- The Strategist Quiz (#123)
- Answers to last week's quiz (#122)
- The top 10 business bestsellers
- The Strategist Quiz (#122)
- Answers to last week's quiz (#121)
- Finance jobs back in vogue at IIM-A
- The Strategist Quiz (#092)
- The top 10 business bestsellers
More
People & Careers

- 'People want the web to be personal'
- 'UGC had wrong perceptions of its powers'
- 'Simplicity is the key to get noticed'
- Discover your Plan B
- Renaissance after recession!
- 'All markets are now recovering'
- IIT-Jee reform not a new idea
More
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Section Stories
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  Companies & Industry
  AirWorks plans to invest Rs 180 cr
  Max Healthcare to build two hospitals in Punjab
  Banking & Finance
  PSUs to lose out on interest
  Despite advisory, banks park funds with MFs
  Opinion
  China's moment in the sun
  Jyoti Parikh & Kirit Parikh: Deal-making at Copenhagen
  Management & Marketing
  MeritTrac plans to invest Rs 20-cr to up offerings
  Ginger adds more zing
  Economy & Policy
  HITS to hurt biz: Cable operators
  Haldia expansion plan hit by workers' strike
  Life & Leisure
  All that Jazz
  Touch wood
  Markets & Investing
  When fees are better
  Time your stock sale
  ICE World
  CBI arrests one more in Satyam fraud case
  Software fastest growing sector in 2009: Deloitte
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