What is Community Group Buying (CGB)?

Group buying or community group buying (CGB) model is referred to as another form of e-commerce where the minimum number of consumers buy goods and services at reduced prices. Also known as collective buying, the concept of group buying works like cooperatives, where a large number of people buy from a merchant.

 

Group buying is a popular trend in China, which has one of the highest e-commerce uses in the world. Large players such as Pinduoduo, Meituan, and Didi are competing with each other to tap this market.

This e-commerce model utilises the power of buying in bulk so that both