 "Mahindra & Mahindra unveils brand new logo for SUV Portfolio")
Mahindra & Mahindra (M&M) on Monday unveiled its new visual identity, including a brand-new logo that to differentiate its SUV portfolio.
The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.
The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order, M&M said in release. The new identity will be communicated through a digital and television campaign.
Speaking about the visual identity, Rajesh Jejurikar, Executive Director, Auto & Farm Sector, M&M Ltd, said, “An important facet of leading change is articulating the transformation of our brand. Our new visual identity is a manifestation of what we stand for as we build a truly differentiated and authentic SUV brand for personal exploration and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”
The new visual identity will be seen throughout the SUV product portfolio, across 1300 customer (Sales) and service touchpoints and 823 cities by 2022.
M&M said that the ‘Road Ahead’ logo will be retained for the Commercial Vehicle products and the Farm Equipment Sector.
The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.
The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order, M&M said in release. The new identity will be communicated through a digital and television campaign.
Speaking about the visual identity, Rajesh Jejurikar, Executive Director, Auto & Farm Sector, M&M Ltd, said, “An important facet of leading change is articulating the transformation of our brand. Our new visual identity is a manifestation of what we stand for as we build a truly differentiated and authentic SUV brand for personal exploration and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”
The new visual identity will be seen throughout the SUV product portfolio, across 1300 customer (Sales) and service touchpoints and 823 cities by 2022.
M&M said that the ‘Road Ahead’ logo will be retained for the Commercial Vehicle products and the Farm Equipment Sector.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%