Anchor Electricals, a leading electrical appliances and accessories manufacturer, has accused rival electrical goods manufacturer Havells India of copying a concept for its hair-raising TV commercial and it has demanded that Havells take the campaign off the air. | |
| Havells' television advertisement for shock-proof switches depicts a boy whose everyday life is disrupted when his hair stands on end, the result of shock suffered from faulty switches at home. |
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| Anchor says that this concept has been borrowed from a previous television advertisement created for Anchor switches. |
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| The Anchor ad, made by Art Advertising and Marketing (India) back in 2000, showed a man with his hair standing on end due to shock from the door bell he rang, on a visit to his girlfriend's house, company executives said. Anchor has explained this in a letter to Havells and asked it to stop airing the commercial. Havell says it has not received any such letter. |
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| Lowe India, which made the ad for Havells, says that the electric shock concept is generic. Anchor thinks it cannot be a mere coincidence that Havells is conveying a similar message in so similar a fashion. |
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