Baron Ties Up With Chinese It Company

The Baron group is planning to tie up with a Chinese infotech major to launch the personal computers of the latter in India. The two will form a separate company for the purpose.

Shakun Mulchandani, chairperson of Baron group, said, "The company is in talks to enter into a joint venture with a Chinese company to distribute the latter's products in India."

Mulchandani refused to divulge the name of the foreign partner, but said the Chinese company is a focussed and leading manufacturer in personal computers. "The deal will be finalised in six weeks time," he added.

The shareholding of the new company will be on the same lines of the TCL-Baron joint venture. TCL-Baron India is a 51: 49 joint venture between the Chinese consumer electronics major TCL and the Mulchandani family, with TCL holding a majority stake.

The group, which operates through a common distribution chain and has introduced pioneering strategies for colour televisions, will once again follow similar rules for personal computers. "We will offer value for money to the consumers," she added.

However, analysts are of the view that with assembled personal computers with higher configuration available at Rs 35,000 onwards, it will be difficult for the Baron group to compete against them.