Deutsche Asset Management (DeAM), the global asset management arm of Deutsche Bank, today launched its leading retail brand - DWS investments - in India."With this, DWS India joins DeAM's retail operations in Europe and America as part of a unified mutual fund business under the DWS name," Thomas Gerhardt, head of global emerging markets equities for DWS said here. India is the second country after Singapore where DWS intends to pursue its strategy for Asia. DeAM's new strategy for growth in the retail market in the region is to push the DWS brand thru product roll outs over the next 18 months, Gerhardt said.Out of DeAM's investment of euro 14 billion in the emerging markets, over two billion has been invested in India because of its "tremendous growth potential", Gerhardt said. "Changing saving patterns and a better understanding of managed funds by a predominantly young investing population is expected to propel an explosive growth in mutual funds in India.The total mutual funds assets of the industry have grown by over 50% in the last financial year," SandeepDasgupta, head of DeAM India, said.
