Hassia forays into new vertical of packaging liquids

Hassia Packaging, a packaging solutions company, has a foray into a new vertical of liquids--providing packaging technology and machinery to its clients for products including juices and cooking oil. It will also be introducing three new kind of machinery equipment which will produce packaging material in the form of pre-formed cups, tubs and bottles, company's managing director K Ravi said at a press conference.

Company's expansion plans to achieve a turnover of over Rs 30 crores by 2012, a jump of 100% over 2008-09 were also announced. Hassia Packaging Private Limited is a fully owned subsidiary of Oystar Holding GmbH, Germany. Oystar is among the top five packaging machinery builders in the world.

Hassia India (known as Hassia Packaging Pvt. Ltd.) is planning to double its Sanaswadi, Pune headquarter facility leading to additional recruitment in the areas of design, service, sales and supply chain within the next 3 years. The expansion will entail an investment of Rs 5 crore.

Hassia has a product portfolio of solutions for a wide range of sectors including dairy, malted food, health drinks, snack food, tea, coffee, sugar, salt, detergent and agrochemical industries.

It is into automating packaging of food and other products in pouches, jars and cans. The company has a market leadership in the dairy, detergent, dry powder (including atta, health drinks like Boost, Bournvita) and rice segments in India. Brands like Wheel, Surf, Tide, Ariel, Bournvita, Horlicks, Kohinoor, Daawat, Tata Tea, are all packed on its machines.

“Growing demand for packaged products in both domestic and export markets has led to the realisation that innovation in packaging can lead to differentiation on the shelf and added package value. Our ability to offer superior value propositions by making technology deliver speeds, better fill accuracy at a competitive price have proven to be the most compelling differentiators," added Ravi.

Hassia plans to have more manufacturing units in the country and will set up one in China by the end of 2010. It has come up with speedier machinery enhancing the packaging time of a product like rice for instance (it has gone from 40-45 kg per minute to 75 kg per minute). From about 70 machines right now in the country, the company aims to double the number by end of 2010.