Havells eyes 20% sales growth in Odisha

Company currently has 17% share in the state's switchgear market; annual turnover in state is Rs 160 cr

Leading fast moving electrical goods company Havells India Ltd said it expected 20 per cent growth in its switchgear business in Odisha in this fiscal.

“The size of the switchgear market in Odisha is estimated at Rs 70 crore. Odisha is a very important market for us and we command 17 per cent market share in the state. In this fiscal, we hope we would be able to achieve a growth of 20 per cent,” Y K Gupta, associate director, Havells India Ltd said at a press meet here.

 

Havells opened its branch in Odisha in 2004. Since then, its annual turnover in the state has expanded from Rs 10 crore to Rs 160 crore. The company eyes sales of Rs 15 crore from building circuit protection devices in the state by end of 2016-17.

Nationwide, Havells is the market leader with a share of 28 per cent in the switchgear segment. The organised domestic switchgear market is estimated to Rs 2,200 crore per annum for 2015-16.

 

Havells is expanding its electrical pole manufacturing capacity at its Baddi (Himachal Pradesh) plant from 100,000 units to 150,000 units a year. The company today launched its premium range of moulded case circuit breakers (MCCBs) and residual current operated circuit breakers (MCCBs) here under ‘Euro II series’. The new series not only provides protection against overload, short circuit and electric shock but is also designed to be one of the most user friendly devices as per global specifications.

“Innovation has been at the core of our philosophy and the launch of the new high quality Euro-II series strongly reveals our in-house R&D (research & development) capabilities and technological knowhow. We will continue to come up with new R&D backed and innovative range of products for our discerning customers in the future,” said A V Jagdish, vice president, Havells India Ltd.