How Turkish start-up Insider is capitalising on digital consumer behaviour

Tech in Asia reports that the global B2C ecommerce market is projected to reach $2 trillion in 2016. One Turkish company is already capitalising on it

The global business-to-consumer ecommerce market is projected to reach a staggering $2 trillion in 2016, according to a report by eMarketer. Consumers in the Asia-Pacific region now account for more revenue than their North American counterparts, with China accounting for the bulk of growth. 

The space is competitive and teems with opportunity, so it’s no surprise companies are doubling down on their digital marketing strategy. Traditional retail is stagnant; the real challenge is for companies to understand what drives digital consumer behaviour and how best to capitalise on it. That’s the opportunity Insider targets. The Turkish start-up describes itself as a “predictive marketing technology company,” and offers a SaaS product helping businesses increase sales conversion and revenue.
 

“We got our inspiration from the gold rush of the 1800s,” says Hande Cilingir, CEO of Insider. “In California the richest people were the first comers, the gold finders and the merchants who sold digging tools to gold miners. We adapted this story to ecommerce and decided to be a merchant.”
 

Since its launch, Insider has scaled rapidly. It now has offices in London, Moscow, Warsaw, Milan, Dubai, and Istanbul. Its services are used by over 200 paying enterprise clients, including MasterCard, Ebay, and AVIS. Hande claims their clients in Europe have, on average, witnessed a 16.7% increase in conversion, and 27.3% in sales revenue.
 

Hande says one of the reasons behind Insiders’ success is the wide product range it offers. The start-up works with clients in all aspects of digital marketing, including growth hacking, user experience, and systems engineering, to create segmentation. 

This is an excerpt from Tech in Asia. You can read the full article here.