HP India eyeing small business segment in UP

Technology major Hewlett-Packard (HP) India is eyeing the small business segment in Uttar Pradesh, which is home to over 3 million Micro, Small and Medium Enterprises (MSME).

Since UP is the second largest Indian economy, information technology (IT) was playing a major role in its social and economic development, the company said.

“To reach out to our customers, HP would continue expanding to tier II cities with channel partners,” HP director, laser jet enterprise solutions, imaging and printing group, Nitin Hiranandani said here on Wednesday. “UP is an important market for us and we want to target the growing entrepreneurs, small and medium businesses (SMB) and other emerging industries, which are leveraging latest technological innovations in taking on the local and global competition,” he said.

Meanwhile, HP launched its new range of monochrome and colour laser printers for small office home office (SOHO) and SMBs in the state. HP LaserJet Pro P1108 is priced at Rs 6,599 and is touted as energy efficient, high speed and hassle free printer.

HP is the market leader in ink jet and laser jet printers in India. Fifty per cent of the business for the company comes from non-metro centres with the SMB segment growing strongly for the segment.

India has a base of about 35 million SMBs growing at a compounded annual growth rate (CAGR) of 4 per cent and investing in upgrading their IT infrastructure. “We have a strong service network of 350 outlets in 155 cities with 1,800 outlets for consumables,” Hiranandani added.