TVS boss Venu Srinivasan makes it a point to send 21 units of every new two-wheeler to places of worship covering every conceivable religion in the country. The green signal for commercial production comes only after this ritual is over.
Divine blessings for a new model make sense, but Srinivasan himself is not sure about the number 21. He simply brushes this aside as a routine he has done for many years now: "Making this first offering to God is part of our culture, isn't it?"
Indian businessmen and executives may not yet be the most meticulous executioners of management principles in the world. But when it comes to keeping the Gods and lady luck happy, they leave no stone unturned.
They might be dealing with the latest technologies and products, Indian businessmen stay rooted in old traditions.
Mumbai-based psycho-analyst Shailesh Kapadia, who works closely with several companies, calls it
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