Hyderabad-based IVR Prime, the real estate subsidiary of IVRCL, will be focusing on mass housing, targeting income earners between Rs 25,000 and Rs 40,000 per month. | |
| "Our large integrated townships currently underway would be built at affordable prices of Rs 18 lakh to Rs 20 lakh per house and will have 800 square feet of built- up area in a 200-sq yard plot," E Sunil Reddy, managing director, IVR Prime, said here today. |
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| The company is currently developing a couple of integrated housing projects at Chennai and Sriperambadur in Tamil Nadu and similar projects in Hyderabad and other locations. |
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| Over 63 per cent of the proposed development of these housing projects is coming up in Tamil Nadu alone, according to Reddy. |
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| In Hyderabad, the company is developing a shopping mall-cum-entertainment project at a cost of Rs 334 crore at Gachibowli. |
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| The company owns a land bank of about 2,500 acre of which about 1,000 acre is being developed near Chennai. |
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