M&M to invest Rs 10,000 cr to set up plant in Pune for upcoming EV range

Auto major aims to have 30% of its sales to be from electric vehicles by 2027

Automobile major Mahindra and Mahindra (M&M) said on Wednesday it will invest Rs 10,000 crore for setting up an electric vehicle (EV) manufacturing facility in Pune.

The company is in talks with states to set up EV plants as it seeks at least 30 percent of its sales to come from such vehicles by 2027.

The Pune facility will be set up under the Maharashtra government’s industrial promotion scheme for EVs, the company said. M&M, through a subsidiary, will invest Rs 10,000 crore over seven to eight years for the plant that will make its upcoming Born Electric Vehicle (BEV).

The company showcased BEV in Oxfordshire, England, on August 15. Vehicles made at the Pune plant will be based on M&M’s INGLO EV platform and will include e-SUVs under the XUV brand.

Rajesh Jejurikar, executive director, auto & farm sectors at M&M said that the company was "delighted" with Maharashtra’s approval for the plant and "investing in their home state of 70 years".

“The government’s focus on ‘ease-of-doing-business’ and progressive policies, together with Mahindra’s investment, will act as a catalyst for Maharashtra to become India’s EV hub, attracting further Indian and Foreign Direct Investment (FDI),” Jejurikar said.

M&M is raising funds for its EV subsidiary as its rival, Tata Motors, gets a head start in the game. In July, M&M raised Rs 1,925 crore from British International Investment (BII) for a new four-wheel passenger EV company.

BII, UK’s development finance institution, and M&M have an agreement to invest up to Rs 1,925 crore each in the EV company. M&M has said that there would be an approximate capital infusion of Rs 8,000 crore between FY24 and FY27 for the planned product portfolio.

In September, new agency Reuters reported that M&M is in talks with global investors to raise between $250 mn and $500 mn to accelerate its plans to build EVs.

Jejurikar in September indicated that M&M is looking to create a new segment in the e-SUV market with XUV400, which is likely to go on sale in January 2023. It would be followed by XUV.e and BE (born electric) range from 2024 onwards. It has five electric SUVs in the works, which will be sold under two distinct brands — XUV and BE.

Despite being an early entrant in the EV segment with the e-Verito and e2o, M&M had lost out to rival Tata Motors. The company is now keen to regain that lost market share.

India’s retail sales of EVs, including passenger vehicles, surged by 185 per cent year-on-year to 111,971 units in October according to data industry body Federation of Automobile Dealers Associations (FADA). In November, around 39,329 EVs were sold in the country.