Motif Inc to focus on new verticals

Currently, Motif's suite comprises knowledge-based transaction processing services including finance and accounting services, pharmaceutical research, legal research, HR services, and mortgage services.

Recently, the company spent around $ 2 million on expanding its centre at Manila by setting up a subsidiary, Motif Philippines Ltd. Raising the headcount to over 150 employees following an expansion of a major client, Motif has deferred its inorganic plans for another 12 months.

"The company has been growing at around 100 per cent and has been expanding organically. We are also exploring new verticals like insurance and healthcare which will augment our existing services further.Hence, as of now we have deferred any decisions to acquire other centres," said Kaushal Mehta, founder and chairman of Motif Inc.

The new verticals will eventually use Motif's existing back office domain expertise, Mehta added.

Motif had earlier expressed desire to acquire an existing US-based call centre for $ 5-10 million.Having recruited additional 200 professionals at its Ahmedabad centre, Motif's total seat capacity now stands at close to 800.

The company's clientele comprises companies in sectors like e-commerce, online auction, travel, online books, finance and pharmaceuticals. Non-voice services like research and back office processing form 90 per cent of the company's operations.Inspite of the high attrition rate of over 35 per cent in the industry, the company has been able to retain its personnel, said Mehta. "We probably offer the highest percentage of stock options in India at 22.5 per cent.

Moreover, the esops are not restricted to management level employees which is why we have been able to retain a significant number of people," he added.