Paradise Biryani goes on-line with foodpanda

Paradise, which has nine outlets in Hyderabad and three in Bangalore, is entering the e-commerce space for the first time

Online food ordering platform foodpanda has tied up with Hyderabad-based Paradise, the largest Biryani house in South India. Started as a modest cafe in 1953, Paradise now has nine outlets in Hyderabad and three in Bangalore.

This partnership will enable customers to now order Paradise Biryani on-line apart from other cuisines prepared by them. It is the first time that Paradise has entered the e-commerce space.

"We are extremely happy to announce our partnership with Paradise. We are working hard to ensure that we partner with restaurants that offers our customers with a smooth and seamless order processing and a great delivery experience. With this tie-up our customers can now order Paradise's range of cuisines at their homes and offices," Saurabh Kochhar CEO of foodpanda said.

Paradise COO Sameer Bhasin said their association will enable the restaurant to reach out to a larger audience. "Also, foodpanda's focus on customers and service delivery has encouraged us to tread on the e-commerce path," he stated.