The deal means that the 50-member team of EduKart will be absorbed into the fintech company across various verticals, while EduKart is in talks for a strategic sale separately. EduKart has more than 10,000 paid students on its platform and partnerships with over 120 course providers.
"The team at EduKart has built a unique education services platform in a short time and has an in-depth understanding of customer needs. This move will further strengthen our efforts to build services faster and drive growth in this sector," said Kiran Vasireddy, Senior vice president, Paytm.
It is a homecoming of sorts for Gupta who worked at the company from 2009 to 2011. Vijay Shekhar Sharma, founder and CEO, Paytm was the first investor in EduKart.
"I am excited to be back at Paytm to build a large bouquet of service offerings for the merchants on Paytm," said Gupta.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)