Shopper's Stop private labels see marginal dip

Shopper’s Stop, the retail chain major, has seen a marginal dip in the sales of its private labels this year.

The reduction, according to the company, has come about owing to the recession. It will, however, go ahead with its plans to set up more stores across the country.

The company has around 10 private labels of which the prominent ones are Stop for western wear, Life, which is the men’s casual wear, Vettorio Fratini — premium men’s wear and Kashish for ethnic wear.

Contribution of private labels to sales was 19 per cent last year and fell to 17 per cent ie around Rs 200 crore of the total department sales of Rs 1,200 crore.

“We knew the recession would cause some slowdown in sales. The share of private labels has gone down a little this year. However, unlike other companies, our focus is on our brands rather than just private labels,” said Govind Shrikhande, customer care associate, president and CEO of Shopper’s Stop.