Sony estimates 50% jump in camera sales

Consumer electronics maker Sony today said it hopes a 50 per cent jump in revenue from camera sales to Rs 900 crore with market share of 40 per cent this fiscal on the back of new launches.

"Our sales from cameras in India is estimated to go up from Rs 600 crore in last fiscal to Rs 900 crore in 2010-11," Sony India General Manager Tadato Kimura told reporters here today.

Sony currently has 35 per cent market share in the country's total camera market of 2.2 million units. "We are aiming to capture 40 per cent share of total camera market," he said.

Growing by 35 per cent annually, the country's total camera market is pegged at Rs 1,750 crore in 2009-10 and is expected to reach Rs 2,250 crore in current fiscal.

Sony today unveiled new range of digital cameras, priced at Rs 29,990 and Rs 34,990 here and expects new models to contribute 15 per cent to the company's total sales.

"We expect to sell 40,000 units of new range of cameras which will contribute 15 per cent to Sony's camera business," he said.

"We believe that these cameras would surely create excitement among Indian consumers who are dynamic and receptive to new products," he said.