Tashan faces boycott

This could result in a loss of Rs 15-20 crore for Yash Raj Films, Chopra's production house, this weekend. It had spent Rs 35-40 crore to make the film.

Leading multiplex chains including PVR Cinemas, Adlabs, Shringar Cinemas, Inox Leisure and Cinemax have rejected Chopra's demand for 50 per cent (45 per cent in Mumbai and Delhi) of ticket sales in the first and second weeks of release as his share.

For other films, production houses charge 48 per cent for the first week and 45 per cent for the second week as their share.

As a result, the multiplexes have decided to black out the movie from their screens.

Industry estimates suggest that these five multiplexes constitute around 65-70 per cent of the cinema chains in India.

What has complicated matters further is that Chopra has set different revenue share terms for different territories.

Sanjeev Kohli, director & CEO of Yash Raj Films, said: "We have not asked the multiplexes for any incremental terms from those concluded last year.

The terms being discussed are the same as those agreed upon for our last year's films." He added that as in the past, the production house will compensate the multiplexes if the film does not perform to expectation.

With five films set for a release this year, Yash Raj Films was looking at signing a bulk deal with the multiplexes.

These films are Tashan, animation flick Roadside Romeo, Bachna Ae Haseeno with Ranbir Kapoor and Deepika Padukone, Thoda Pyaar Thoda Magic with Saif Ali Khan and Rani Mukherjee and Shah Rukh Khan's Rab Ne Bana Di Jodi. However, the Shah Rukh Khan-starrer wasn't a part of the package.