The teeming number of corporates in and around Hitech City have spurred many a business from the unorganised sector to refurbish, organise and expand their businesses and aim for quality and excellence.
 
The catering business in the city is one such sector that aims to thrive on the corporate clientele too. There are an estimated 3,000 caterers in the city and about 10,000 caterers in Andhra Pradesh, said Gandra Praveen Rao, chairman and managing director of Hyderabad-based Ultimate Hospitality Services Pvt Ltd, on the sidelines of informing mediapersons about the HACCP certification that it was awarded with. Ultimate was awarded the HACCP certification by International Standards Certifications Pty Ltd, Sydney, in July, 2005.
 
The HACCP certification distinguishes Ultimate for complying with stringent quality standards as laid out in Hazard Analysis and Critical Control Points (HACCP) charter for providing catering services and for good food safety management system. "HACCP has given Ultimate of being recognised as a quality assured company in the food industry that shall not only boost customer's confidence but also can now bid to expand much more," said Rao. Earlier, it also received the ISO 9001:2000 certification.
 
Ultimate that started as a proprietary concern, Golden caterers, with a daily capacity to serve 50 to 100 persons (pax) today boasts of about 40 corporate clients and serves more than 2,500 pax in a day.
 
Golden caterers later converged to form Ultimate Hospitality Services Pvt Ltd in 2004 and recorded an annual turnover of Rs 8 crore in the last fiscal. Rao said, "Of the total volume of business, 75 per cent is achieved through our corporate clients and 25 per cent through outdoor catering."
 
He said that Ultimate has a highly sanitised and modern kitchen of about 3,500 sft and serves around 10,000 meals in a single day.
 
"The twin certification speaks about the quality that our hospitality service stands for and we will leverage it to enter inflight catering service in the near future," Rao said. The company also plans to establish two more centres in Delhi and Bangalore to provide food and allied services at a cost of Rs 1 crore each this year.
 
The company's client base include GE, Dell, Mentor Graphics, Convergence, Indian Airlines Limited, Dr Reddy's Laboratories, Nuclear Fuel Complex and JNIDB.
 
Ultimate's central kitchen at Banjara Hills that provides catering to the corporates within a radius of 16km includes breakfast, lunch, midnight dinner and midnight snacks. And the cuisine includes Andhra, Continental, Chettinad, Mexican apart from south Indian. It also manages kitchens at other corporate houses such as Vanenburg IT park. The company currently employs about 400 persons, Rao said.

 
 

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First Published: Sep 02 2005 | 12:00 AM IST

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