Turkish Mnc Enters Indian Shoe Care Mart
It has a range of 38 products under Silver brand
The Rs 150-crore shoecare and leather care market dominated by Cherry Blossom and Kiwis today saw the entry of a multinational firm from Turkey.
The $ 1-billion Turkish major Cigir Kimya San launched its products numbering about 38 through the city-based Sai Jagannath Impex Private Limited which has an exclusive marketing tie-up with Cigir for the markets in SAARC countries.
The polish and and care products for shoes and all types of leather goods would be sold under the trademark