The saffron party appears confident which comes from the first ever grand alliance it managed to pull off in the state bringing onboard key local players like DMDK, MDMK, PMK and KMDK. AIADMK is contesting all 39 seats on its own while DMK has formed an alliance with smaller parties like IUML and VCK.
BJP, which never had a strong presence in Tamil Nadu, be it organisational strength or support base, except in a few places such as Coimbatore and Kanyakumari districts, is now buoyant, counting on the alliance and its Prime Ministerial candidate's popularity to revive the golden memories of 1998.
The BJP clocked a mere 2.3% vote share when it contested 12 seats in the 2009 Lok Sabha polls all alone. Its present partner, the DMDK which too fought alone got 10.3% vote share. BJP's other allies now, the PMK and MDMK as part of the AIADMK combine secured 5.72% and 3.67% respectively in 2009 polls.
Will the 21.99% votes which the NDA allies together polled besides the votes of smaller allies like the Kongunadu Makkal Desiya Katchi transfer as a whole to the Saffron combine in the April 24 election is to be watched keenly.
BJP leader P Muralidhar Rao recently said "the votes will not just be additional, but very significantly incremental."
Saffron party leaders expect that the "Modi magic," would pull the youth and more importantly first time voters who constitute a major chunk of the electorate and are "fed up" with the two key Dravidian parties, which have been dominating the state's political scene for over five decades.
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