"Most misinformation in India is in the form of images and videos — with the attached text blurb most often the source of the misinformation — which are shared overwhelmingly over WhatsApp on mobile phones," says Pratik Sinha, co-founder of fact-checking website Alt News.
Facebook, Twitter, and WhatsApp do tackle misinformation, but they cannot check each post, tweet or message. Fact-checking this election season will fall to readers. "It is unlikely that people will sit down and fact-check every piece of information or WhatsApp forward received by them along with their day jobs. For it to be something everyday folk can do actively, fact-checking will have to be a click or two away, needing as little an investment of time as possible," says Sinha.