A new subgenre has emerged in Hindi cinema—the Queer romantic comedy. At the moment, it is a slow trickle, with one or two films a year. It began with ‘Ek Ladki Ko Dekha Toh Aisa Laga’ (2019), followed by ‘Shubh Mangal Zyada Saavdhan’ (2020), and then last year’s ‘Chandigarh Kare Aashiqui’ (2021). The release of the trailer ‘Badhai Do’, starring Rajkummar Rao and Bhumi Pednekar, earlier this week confirms that a new genre is in town. And the success that some of these films have tasted at the box office means they will be more.
This is a far cry from ‘Fire’ (1996), which had provoked violence and vandalism in different parts of India. Or, small-budget, indie projects like ‘Bomgay’ (1996)—arguably India’s first queer film—or ‘My Brother Nikhil’ (2005). Even more recent projects like ‘Margarita With A Straw’ (2014) or ‘Aligarh’ (2015) were made on shoe-string budgets. Though both were critically acclaimed, neither made a splash at the box office. ‘Aligarh’ had provoked angry comments and a call for a ban from the mayor of the town and Bharatiya Janata Party (BJP) leader Shakuntala Bharti. It is also a far cry from homophobic representations in films like ‘Kal Ho Na Ho’ (2003) or ‘Dostana’ (2008).
What does this increasing impatience with the way the subgenre of queer romantic comedies reveals to us? A genuine problem or the tyranny of cancel culture? Whatever it might be, the critics do not seem to engage in with the films as texts representing a genre and thus, they fail to completely understand what purpose they serve as generic films. As film scholar Sean Crosson writes in his book Sports and Film (2013), two principal theoretical approaches to understanding genre emerged in the 1960s and 1970s. The first drew upon Claude Lévi-Strauss’s work on religious rituals and viewed genres as societal self-expressions, while the second, inspired by Louis Althusser’s work, treated them as “ideological investments” of governments or industries to maintain hegemonic structures. Both these approaches became increasingly important in cinema studies since the 1980s.