Max New York Life revises premium target to Rs 2,500cr

Max New York Life, one of the leading insurance companies, has set a new premium target of Rs 2,500 crore plus during this fiscal, a top company official said today.

The company has already achieved Rs 1,330 crore up to August and it was confident to cross the target by March 2009, since the October-December duration is the peak business period to the company, said V Viswanand, director and head bancassurance and direct sales distribution, Max New York Life.

Viswanand, here to launch the company's direct sales distribution office, the second in Tamil Nadu after Chennai, said the company had plans to open three more such offices in different parts of the country in a couple of months.

With 408 offices across 261 cities in India, it plans to reach 700 by the year-end and 1,600 by 2011.

Claiming that direct sales distribution contributed nearly seven per cent of the total business, he said in this the employees worked on special markets through innovative approaches like affinity marketing, directly servicing customers and digital lead generation campaigns both web and mobile platforms.