But Ashton Hayes is different in an important way when it comes to one of the world’s most pressing issues: climate change. Hundreds of residents have banded together to cut greenhouse emissions — they use clotheslines instead of dryers, take fewer flights, install solar panels and glaze windows to better insulate their homes.
The effort, reaching its 10th anniversary this year, has led to a 24 per cent cut in emissions, according to surveys by a professor of environmental sustainability who lives here. But what makes Ashton Hayes unusual is its approach — the residents have done it themselves, without prodding from government. About 200 towns, cities and counties around the world — including Notteroy, Norway; Upper Saddle River, New Jersey; and Changhua County, Taiwan — have reached out to learn how the villagers here did it.
As climate science has become more accepted, and the effects of a warming planet are becoming increasingly clear, Ashton Hayes is a case study for the next phase of battling climate change: getting people to change their habits.
“We just think everyone should try to clean up their patch,” said Rosemary Dossett, a resident of the village. “And rather than going out and shouting about it, we just do it.”
One of their secrets, it seems, is that the people of Ashton Hayes feel in charge, rather than following government policies. When the member of Parliament who represents the village showed up at their first public meeting in January 2006, he was told he could not make any speeches.
“We said, ‘This is not about you tonight, this is about us, and you can listen to what we’ve got to say for a change,’” said Kate Harrison, a resident and early member of the group.
No politician has been allowed to address the group since. The village has kept the effort separate from party politics, which residents thought would only divide them along ideological lines.
The project was started by Garry Charnock, a former journalist who trained as a hydrologist and has lived in the village for about 30 years. He got the idea a little more than a decade ago after attending a lecture about climate change at the Hay Festival, an annual literary gathering in Wales. He decided to try to get Ashton Hayes to become, as he put it, “Britain’s first carbon-neutral village”.
“But even if we don’t,” he recalls thinking at the time, “let’s try to have a little fun.” Sometimes, efforts to reduce greenhouse gases involve guilt-tripping or doomsday scenarios that make people feel as if the problem is too overwhelming to tackle.
In Ashton Hayes — about 25 miles southeast of Liverpool, with a 19th-century Anglican church and a community-owned shop that doubles as a post office — the villagers have lightened the mood. They hold public wine-and-cheese meetings in the biggest houses in town, “so everyone can have a look around”, and see how the wealthier people live, said Charnock, the executive director of RSK, an environmental consulting company. “We don’t ever finger-wag in Ashton Hayes.”
Other towns and cities around the world hope to copy Ashton Hayes. Their representatives have contacted the project’s leaders, asking for help in setting up similar initiatives.
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