Answers to last week's quiz (#159)

 

1. Which product is ensnared in the “death grip” controversy?
   Apple’s iPhone 4 
    
2. Which global fast-food chain plans to serve porridge in its outlets from next year? 
   McDonald’s. A move away from junk food. 
    
3. In the Indian context, what is common to GE, P&G, Pillsbury, Sara Lee and now Hershey’s? 
   All had JVs with the Godrej group. The Hershey’s JV being the latest continues. 
    
4. Who has a series of its products branded as Tiger, Turtle, Rhino, Whale, Dolphin and Red Panda?
   Titan’s WWF watch series 
    
5. In the late 1970s, Xerox agreed to accept $1 million in pre-IPO stocks of a rookie company in exchange for a three-day learning session. What followed shocked Xerox and the industry. Name the rookie company and the product it launched. 
   Apple. It got its engineers trained on the graphic user interface(GUI) at Xerox’s research centre in Palo Alto and launched the world’s first GUI personal computer Lisa. 
    
6. What is the Indian word that signifies a never-die-spirit and genius of innovation? It has its roots in a vehicle that is assembled using different parts and used for transportation in rural areas.
   Jugaad (makeshift) 
    
7. Which brand is known by its “Friendship Express” TV commercial? 
   Tata DoCoMo 
    
8. Whose brands are Family, Rexton, Musso and Kyron?
   Ssang Yong Motors 
    
9. Which is the oldest golf club in the world other than the Royal and Ancient Golf Club of St Andrews, Scotland?
   The Royal Calcutta Golf Club established in 1829 
    
10. Identify this company that is on a takeover spree. It was recently in news for eyeing one the top ten IT firms in India. 
    
    NTT of Japan. It made an offer to buy Patni Computer Systems.

There were four all-correct entries for the strategist quiz #159. The winners who will receive a copy of Brand Vision are:MVSS Sastri, New Delhi; Dimple Sudersan, Kochi; Minhaj Alam, Hajipur; Aftab Alam, New Delhi; Kamal Prasad Shaw, Kolkata; Sanjoy Chakraborty, Kolkata; PK Joshi, New Delhi; Md Abu Saif, Patna; Andaleeb Rahman, Mumbai; and Pawan K Mishra, New Delhi. MVSS Sastri also wins Rs 2,000.