Answers to last week's quiz (#215)

 

1. What was the occasion for which the longest red carpet ever was laid out in Cannes, during the 2011 Cannes Lions International Festival?
   To celebrate David Ogilvy’s 100th birth anniversary. The red carpet ended at a billboard that read “On this day, 100 years ago, David was born to inspire”. 
    
2. This company was founded by the first user of the 1-800 toll free number as a sales channel in the US. His company’s famous slogan was “leave off the last S for savings”. Name him and his company.
   Napoleon Barragan, founder of the 1-800-Mattress 
    
3. Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia?
   Bru Coffee, a brand now owned by Unilever 
    
4. In 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it.
   Frito Lay chips, founded by CE Doolin 
    
5. Quest, Honour and Old Harmony are whose special edition brands?
   Johnnie Walker Whisky 
    
6. Which brand’s signature line is “Innovators by Tradition”?
   Tissot, the Swiss watch maker 
    
7. Which Indian corporation’s motto is derived from the 9th Chapter in the Bhagvad Gita where Krishna says, “I shall take care of the well being of my devotees”?
   Yogakshemam Vahamyaham is LIC’s motto 
    
8. In the 1700s in England, signs were commonly used to mark buildings instead of numbers. Name the bank that still uses the sign on its building its founders moved it to during the same period at Lombard Street, London as its logo even today. 
   Barclays Bank still uses its old sign of the Black Spread Eagle as its logo 
    
9. Which Indian company is being touted as India’s first ‘billion dollar’ start up?
   Flipkart, the e-commerce company, is raising $150 million at a $1 billion valuation 
    
10. Which company/brand’s identity is represented by the image below?
    
    
    Alienware, a subsidiary of Dell Inc that specialises in making laptops suitable for gaming

There were 35 all-correct entries for the strategist quiz #213. The winners who will receive a copy of Positive Conflict are Suheil Patel, Pune; Ramachandra M Bhat, Bangalore; Mamta Kathuria, Bangalore; Kanwar Rajan Singh, Bangalore; Narottam Lenka, Bhubaneswar; Husain Attari, Bhubaneswar; M. Kavitha Sri, Chennai; Arulmozhi Pasupathy, Chennai; Srujana Kanadam, Chennai; and Pankaj Kumar, Bhubaneswar. Suheil Patel also wins Rs 2,000.