Education sector top print advertiser

The country’s educational institutions have emerged as the top advertisers in print medium in the six months ended June, according to an industry study.

The institutions, which earlier topped this year’s television advertisement spenders’ list, lead in ‘sector’ segment of print advertising with a 17 per cent share, says a report by Adex India, a division of TAM Media Research.

At the second and third positions were the ‘services’ and banking/finance/investment sectors with a share of 12 and 11 per cent respectively.

The educational institutions have also emerged as the top spenders in the ‘category’ section of print media with 11 per cent of advertisements.

‘Social advertisements’ and ‘properties/real estate’ were the other two top categories during the six-month period with a share of 7 per cent and 4 per cent respectively.

A similar report had earlier mentioned that advertising by the education sector on TV has grown by 48 per cent during January-May 2008 as compared to the same period in 2007.

Overall, the print advertisement volumes have seen a rise of 5 per cent during January-June, compared to the same period last year.

Three of the top 10 advertisers belonged to the auto sector with Tata Motors leading the list. Maruti Suzuki and BSNL were the other two top advertisers in print during H1 ‘08.

Planman Consultant India, Arunachal Pradesh State Lotteries and Vellore Institute of Technology were the top 3 exclusive advertisers in print during H1 ‘08.

Interestingly, non-metro newspapers had a larger share of overall print advertising during H1 ‘08. The non-metro newspapers reported an ad volume of 53 per cent, compared to the metro city-based volume of 36 per cent.