The annual brand management festival of the Mudra Institute of Communications, Ahmedabad (Mica), Micancanvas, will be held from October 27 to 29. | |
| The theme for the festival, "The Black Box- Unlocked ", signifies a space in the consumer's mind and the sum and substance of everything that defines the new-age Indian consumer, Atul Tandon, director, Mica, said. |
| |
| Student from IIMs, FMS, ISB, MDI, TAPMI, IMT, IIFT, XLRI, XIMB, JBIMS and IITs would participate in the three-day event. Besides, Mica has invited select undergraduate colleges for the first time. |
| |
| Corporate dignitaries like Punitha Arumugam (CEO, Madison), Prashant Panday (deputy CEO, Radio Mirchi), Madhukar Kamath (MD and CEO, Mudra) Santosh Desai (president, McCann-Erickson), Ravi Naware (chief executive, ITC Foods) and Shantanu Khosla (MD, P&G India) are the invited speakers at Mind Speak, the panel discussion which will kick-start the event. |
| |
| Other formal events include SBI Bankonus: The Marketing Plan; Mudra Mindbenders: The Brand Case study by Mudra and Paras; MICA EDC Cerebrus: The Business Plan Competition; Tam Newsbeat: The TAM media Research Paper Presentation; Crosstalk: The Parliamentary Debate and Nash it out: The Game theory Game. |
| |
|
| |
