Reputation > Profit

Guest Column

 Thankfully for all, the time has come for companies to go back to attending not only to bottomlines but to the overall interest of all stakeholders. Relationships are important, communication is important and yes, media and government are important stakeholders.

 Organisations are now beginning to spend more time in assessing how all its stakeholders perceive them. The government needs to be influenced in a professional manner.

 Companies are more available to the media and are asking the questions