The BOOK that inspired me
| Further, it helps managers and business executives prepare themselves to face new players, whose business and marketing approaches are different from those of the existing players. |
| This book inspires new ways of thinking through a series of case studies, which helps a manager trace new areas that have never been touched by the competition. |
| Thus, unlike the earlier school of business, the authors prepare the managers to look beyond competition and not restrict their growth within the given market conditions. |
| Blue Ocean Strategy has not only helped me a great deal in understanding the market dynamics, but also to manoeuvre my way around it. It has come in especially handy in my fast-growing profession. |
| Rana Bawa, National head, marketing, Radio City |
| BLUE OCEAN STRATEGY |
| Authors: W Chan Kim and Renée Mauborgne Publisher: Harvard Business School Press ISBN: 1591396190 |
| BOOKWORM 10 business bestsellers |
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