The Strategist Quiz (#170)
- This company gets its name from the first version of Oliver Stone’s Wall Street. It was started by two former Wall Street executives and fans of the film. They took one of the fictitious company names used in the movie to launch their business and also pay homage to the original film. Name it.
- Who is credited with the invention of the digital diary in the 1970s?
- “We will not rest until we account for our fellow Americans in harm’s way” was a statement made by Obama after the Gulf oil spill. Whose new brand campaign and tag line is “We will not rest”?
- Who recently has launched a product range called the “&Series”?
- This company’s corporate ideals to be useful to society are based on five principles it formulated in 1921. Its name in its native means “praise the virtues of earth which nourishes new life and brings forth new values”. Name it.
- This word means “light” and “aura” in Sanskrit and “beauty beyond merely the physical” in Indonesian. Where in India is this word commonly used?
- A marketing strategy programme of this company began in Goa in the mid-1990s where customers were allowed to test its products. From a one-day affair it has now become a weekend one and also has a 3D animated version of the same on a gaming site. Name the programme and the company.
- Which company’s name means “a short burst of inconsequential information”?
- What is common to Maruti Alto and Shell, the oil company?
- Identify the company from its logo.
| Ten all-correct entries will receive a copy of Richard Dobbins and Barrie Pettman’s What Self-Made Millionaires Really Think, Know and Do published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 12 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |