The Strategist Quiz (#239)

 

1. In the 90s a computer virus was discovered that would erase all PC hard disks annually on March 6th of every year. What was the name given to it and why? IBM’s PCs were most affected. 
    
2. Whose guest would you be if you were traveling in an aircraft named “Indefensible”? 
    
3. Which large Indian multi brand store stocks a line of ethnic wear branded Pakistani ‘truck art’? Trucks in Pakistan have their unique decor style, which are quite distinct in layout from other trucks around the world. 
    
4. Whose advertising has included a simple call to action trademarked phrase called “Talk to Chuck”? It has won numerous awards in its category of business. 
    
5. The founder CEO of this tech company considers himself a student of Steve Jobs. He worked for Apple in the Macintosh division writing assembly language code during the mid 80s. He is infamous for his 13 year war against software. Name him and the company he founded. 
    
6. The erstwhile CEO of Vodafone, Arun Sarin, in 2007 refused Apple’s offer to become the exclusive British operator and deployed a strategy of having control over applications, content, and media on platforms and restriction of convenient access to non-approved applications or content to his consumers. Name the term used to describe this strategy. 
    
7. Whose failed brands were Big Bite and Bisca noodles? 
    
8. Which brand is attempting to replicate the metaphoric Blue Wall in retail stores in India to drive sales? 
    
9. Name the most expensive body soap brand produced in India? 
    
10. Identify the brand from the image. World over it is popular for a particular category but it also sells products under the skin care, lip care and bath & body segments. 
    

Ten all-correct entries will receive a copy of Debadutta K Panda’s Why Women Shop published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: February 7, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.