The Strategist Quiz (#339)

1. Name the brand that tied up with Yash Raj films to launch Dhoom 3 branded special edition tyres?
    
2. Which e-commerce store is offering products crafted around the vision of "India First"? Also name the person who coined this term.
    
3. Which brand ran a "No Tie Day" campaign by setting up flash mobs in various malls across nine cities in India? It also hosted tie-burning parties to unveil one of its new range of products.
    
4. Name the company that was formed when Western Union turned down the chance to buy a particular patent for $100,000 on the basis that this invention was nothing more than a plaything in the late 1870s.
    
5. Karl Marx, Lenin, Bram Stoker and Arthur Conan Doyle frequented this place after they were given access through a reader's ticket during the mid 1800s. It is here that Karl Marx developed his radical theories about class struggle and the economic laws of a capitalist society and wrote his famous Das Kapital. Name the place.
    
6. During the 1960's idlers on Dhanji Street in Mumbai's Cotton exchange, located in an area called Mumbadevi, used to wager on the daily trickle of the fluctuating cotton rates from the New York market. Gradually, it became a big gambling hub as the quantum of bets and betters increased - seeing this it was taken over by the underworld. By what popular name is this activity now known.
    
7. Who sold their chain of grocery stores christened Fresh & Easy last year?
    
8. Where will Kris Gopalakrishnan of Infosys, Marissa Mayers of Yahoo! and Christophe de Margerie, CEO of the French company Total, be seen together and as what?
    
9. Which company uses the baseline "Made like no other"?
    
10. Name this brand mascot and mention what is so special about it?

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: January 14, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.