Chrome DM launches Chrome Rate Impact Calculator for broadcasters

Chrome Data Analytics and Media, India's largest Primary Research and Data Analytics Company has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI's latest recommendation at a market, network and Channel level vis-a-vis the Broadcaster's current deals.

Designed to interpret TRAI's recent Tariff Order, the calculator uses Chrome DM's proprietary tools to layer the Network-wise/Channel-wise Viewership and project the off-take of channels at a household level.

Chrome Data Analytics and Media, being a central industry body, with over 450 Broadcasters availing its Distribution Audit Services, aims to simplify the understanding of the impact of the TRAI recommendations on the Net Revenue earned by broadcasters.

With the CRIC, the broadcaster will be able to access the following insights:

1. A channel-wise potential subscription revenue, post implementation of TRAI's new price recommendation.

2. The potential off take of subscribers, split by Channel.

3. The projected carriage fee payable, split by Channel.

4. CPS variance, current vis-a-vis the new price recommendation.

Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, "TRAI's latest tariff order which includes recommendations on the rates applicable for subscription and carriage fee calls for an understanding of its impact on the industry. CRIC has been created to assist broadcasters on the same.