Coca Cola's latest ad campaign in Puerto Rico uses popular emojis in web addresses
Coca-Cola Puerto Rico's latest ad campaign makes use of popular emojis in registered web addresses, a report said.
The cutesy URLs can be found on the company's website and other media outlets, including billboards, reported Mashable.
When the URLs are entered into a mobile device, they are rerouted to the Coca Cola Puerto Rico website.
The links do not end with dot com or dot net but with ".ws" which is the domain for Samoa.
A representative from DDB Puerto Rico said that the company decided to go for ".ws" because domains such as .com, .net did not accept emojis and also, the letters, "w" and "s" could stand for "We smile.