Global market leader in automotive lighting OSRAM unveils product range customized for India market - 'RALLYE'

OSRAM India, a wholly owned subsidiary of OSRAM GmbH (Germany), one of the world's leading lighting manufacturer and the world market leader in automotive lighting, today announced the launch of its new range of high performance automotive lighting product range 'RALLYE' customized for the Indian market.

The RALLYE range consists of 12 high performance, energy efficient, and eco-friendly halogen lamps for 2-wheelers, 4-wheelers and commercial vehicles launched in price range of Rs.110 to Rs.399 (MRP).

The Automotive lighting Segment, which is the largest business sector for OSRAM globally contributes to around 60 percent of OSRAM's market revenues in India with over 300+ product types for cars, buses, trucks and motorcycles and bikes.

The RALLYE range is being manufactured and assembled at the company's automotive manufacturing plants in Germany, Chennai, and China. Besides being made available to dealerships across the country through OSRAM's over 100 direct distributors, the RALLYE range will also be available online on Amazon, Flipkart and Snapdeal.

OSRAM has also launched a web app for retailers to bring in transparency in the secondary market for the newly launched 'Rallye' range.

"Reports predict that the global automotive lighting market will grow steadily till 2020 due to rising awareness regarding road safety and growing automobile production. Asia-Pacific region for OSRAM comprises of two key markets - India and China. These are the largest automotive vehicle markets and as such also our key focus markets for automotive lighting with passenger vehicles leading the demand for automotive lighting," said Global Business Head - Traditional Products, OSRAM GmbH, Matt Hillenbrand.

"Our RALLYE range of products with premium halogen technology will carve a niche for itself in the market due to its hi-end technology coupled with reasonable cost and easy availability. We hope it will take forward the OSRAM legacy of 110 years of providing innovative and sustainable lighting solutions," added Hillenbrand.

"Our new RALLYE RANGE will definitely bring wider options to choose and cost competitiveness in the automotive after-market lighting industry. The range underlines our pioneering role as a leading manufacturer in the automotive lighting sector and also reiterates our commitment to continue investing in the replacement market," said CEO, OSRAM India, Avinder Singh.

"In fact, each year, more than half of all passenger vehicles manufactured worldwide are equipped with OSRAM lights and this figure goes to more than 70 percent when it comes to the India market. We aim to further consolidate our leadership position in the Indian automotive lighting market through this new range of products," added Singh.

Being with more than 110 years' experience, OSRAM continues to be the world market leader in automotive lighting and a valued and trusted partner of the world's foremost automobile manufacturers.