Jabong witnesses 8-fold jump in sales in the first day of the End of Reason Sale

India's leading online fashion retailer Jabong has kicked off the New Year with a bang through its participation in Myntra's end of reason sale.

Jabong announced that it witnessed an eight-fold jump in sales in the first day of the promotion.

The sale also debuted with a six-fold increase in the daily run rate of new customers, while the app downloads increased by four times.

Jabong is offering up to 80 percent discount on leading national and international brands. Top selling brands on the first day include Nike, Dorothy Perkins, Adidas, Next, United Colors of Benetton, Puma among others.

"Jabong's participation in Myntra's End of Reason Sale is proving to be a blockbuster hit. Our focus with the sale is to bring a highly curated assortment of the hottest international and local fashion brands at affordable prices. In the next two days, we are hoping to see a much higher jump in sales as compared to the anticipated fivefold increase," said CEO of Jabong, Ananth Narayanan.

More than 300,000 styles from a wide collection of more than 2,500 national and international brands are available during this sale.

Apart from several international brands such as Dorothy Perkins, Steve Madden, GAS, Aldo, Hummel, Mexx, Tom Tailor, Nike, Benetton, New Balance, ASICS and Mizuno, the End of Reason Sale is also featuring leading Indian brands like Biba, W and many more.

Many brands and products are featured on sale for the first time ever. Private label brands from the stable of Jabong and Myntra such as Sangria and Roadster are a key part of this sale.

Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories.