Now, 'Gay Jeans' that transforms from blue to rainbow-colored denim

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Betabrand have launched 'Gay Jeans' that transforms from blue to rainbow-colored denim over time.
The company said in a statement that the denims looked and acted like any other pair of fine five-pocket denims but as they will get older, they could not help showing their true colors, the Washington Times reported.
The denim is now available for purchase in the market.
First Published: Apr 24 2014 | 3:56 PM IST