Shah Rukh Khan celebrates success of recent film-based mobile game in Mumbai

Shah Rukh Khan and the star cast of his recently released film 'Happy New Year' celebrated the grand success of their movie -based mobile game on Monday in Mumbai.

Khan has joined hands with Vroovy to launch the official game, "Happy New Year: The Game", which is available on iOS, Android and also Facebook.

The official mobile game of 'Happy New Year' was out on Android and iOS last week and is a side scroller, action game with eight levels and six playable characters.

The entire star cast of the film was present at a news conference to promote the mobile game which encapsulates the essence of the film.

It allows gamers to play as Champion Charlie, Marvellous Mohini, Notorious Nandu, Juggernaut Jag, Terrific Tammy or Rowdy Rohan and gear up for an action packed adventure where they have to unlock doors, break walls, hack alarm systems and out maneuver guards.

Talking about the success of the game, Khan said the game was user friendly and easily available on the web and thus will definitely prove to be a big hit.

"I think the game is on that kind of platform. It is on telephone, you can play it on i pad, it is more net- related," he said.

The characters are meticulously modeled after the real life actors from the movie, Shah Rukh Khan, Deepika Padukone, Sonu Sood, Boman Irani, Abhishek Bachchan and Vivaan Shah.

Produced under Shah Rukh and his wife Gauri Khan's home banner 'Red Chilies Entertainment,' the film has been directed by versatile director and choreographer, Farah Khan.