WCRC unveils fourth annual report of 'Most Promising Brands 2017' in Bangkok

Asia's leading brand equity research and consulting firm World Consulting and Research Corporation (WCRC) released the fourth annual research report of 'Most Promising Brands, ASIA 2017' at the Dusit Thani Hotel in Bangkok, amidst dignitaries from across the globe.

'Most Promising Brands' in Asia is the world's leading research and brand equity enhancement-based marketing and organizational growth process. It is the foremost brand research and recognition intellectual property in the world in terms of research process, mega events globally, number of research editions across the continent.

The research for 2017 includes brands across South East Asia, GCC and Indian Sub-Continent. Asia's Most Promising Brands is a research Intellectual Property of World Consulting & Research Corporation. The 'Most Promising Brands 2017 Annual Research Report consists of Asia's 100 Most Promising Brands and 50 Most Promising Brands from India. The annual research reports were launched by Satish Saigal, Harshvardhan Sethi and Abhimanyu Ghosh, CEO and Managing Editor, World Consulting and Research Corporation.

"The research criteria of 'Most Promising Brands, 2017 are based on innovation and customer satisfaction, trust, recall and growth. It is a distinctive and premier recognition for a brand recognized as a leader in its industry category based on previous and current year market standing and consumer preference. It is a result of authentic customer validation and is entirely processed through a superior algorithm based VOTING ENGINE by WCRC," said Abhimanyu Ghosh.

The high profile event at the '5th Asian Brands and Leadership Summit' kicked off with a panel discussion on Innovation, Disruption and Trust: A brand of Excellence. The panelists included Pornladda Dathratwibul, Country Manager of iCar Asia (Thailand) Limited, Pacharee Pantoomano, Co-Founder, Brand Now Co., Ltd. and Siddhanta Kothari, Co-Founder of Eatigo.

The second panel discussion was a CEO's perspective and insights on sustainability and growth during rough weathers: An organisation of excellence. The panelists Mario Schmidt, MD, Lingel Windows and Doors Technologies Pvt Ltd, Gundu Sabde, ?Founder and Chairman - ?RelyOn Solar Pvt Ltd and Harvardhan Sethi, Honorary Secretary India Thai Chamber of Commerce (ITCC) drove in some serious points on the CEO's perspective of growth during the rough times. It was followed by the release of the fourth edition of Most Promising Brands in Asia, 2017. All the brands selected for the 2017 edition were awarded by the chief guest and guest of honours for the evening.

India topped the list of Asia's Most Promising Brands followed by Singapore, Malaysia and Thailand. The 2017 edition of Most Promising Brands in Asia considered Indian Sub-continent and South East Asia.