First privately owned Fiat Caffe opens in Bengaluru, we speak to the dealer principal

Fiat India has opened the third cafe in Bengaluru and this is the first-time that the company has opened a privately owned Caffe. The other major difference in this Caffe is that it will serve alcohol and European cuisine food too, instead of Lavazza Coffee and sandwiches. We get a chance to speak to the owner for the Caffe and understand his view points, as KHT Fiat Caffe is the second largest Fiat dealership in India from a sales point of view, and probably one of the best when it comes to service. We speak to Adit Morzaria and ask him a few questions.

Q1) Congratulations on the Fiat Caffe, we will like to know how different is it from the other two in India?

Thank you. Well its not really that different since all the 3 Caffe's are the flagship stores for Fiat. But here in Bangalore I am out on a mission to make it a destination point. The purpose of the Fiat Caffe is to build a stronger brand and to give the consumers a unique experience. We have a very strong dedicated experienced team in place to ensure this happens.

Q2) Isn't this the only privately owned Fiat Caffe in the world?

Q3) Service is one of the most important factors for a dealership, how do you look into it? We have read about several good things from various forums on the internet about KHT Fiat Caffe.

Q4) So, this good service has also resulted in better sales?