Thomas Cook surges after creating dedicated student travel vertical

Thomas Cook (India) jumped 7.71% to Rs 214.35 at 13:30 IST on BSE after the company said it has created Travel Quest, a dedicated student travel vertical with its intent to focus on India's emerging student segment.

The company made the announcement during market hours today, 4 March 2014.

Meanwhile, the BSE Sensex was up 185.99 points, or 0.63%, to 29,787.07.

On BSE, so far 2.82 lakh shares were traded in the counter, compared with an average volume of 1.07 lakh shares in the past one quarter.

The stock hit a high of Rs 216, matching with a record high hit on 14 January 2015. The stock hit a low of Rs 199.50 so far during the day. The stock hit a 52-week low of Rs 73.75 on 3 March 2014.

The stock had outperformed the market over the past one month till 3 March 2015, rising 4.52% compared with 2.05% rise in the Sensex. The scrip had also outperformed the market in past one quarter, rising 15.7% as against Sensex's 4.05% rise.

The mid-cap tours and travel company has an equity capital of Rs 25.45 crore. Face value per share is Re 1.

Thomas Cook (India), on the occasion of the finals of the Thomas Cook Travel Quest, India's first national travel quiz for school students, the company announced its intent to focus on the student market via its Travel Quest Study Tours.

With data from the UGC and National University of Education revealing that in 2012 there were over 13.6 lakh schools in the country with enrollment increasing by 13% and approximately $70 billion being spent on private education, the business potential of he student market in India is significant and increasing rapidly.

With India poised to become the world's youngest nation by 2020, the changing young demographic with growing aspirations seeks exposure to a global curriculum and opportunities are increasingly being built into the curriculum of progressive Indian schools. The endorsement from such schools that travel is the best teacher, coupled with the absence of professional operators in the space, creates viable blue ocean opportunity. In a strategic initiative to leverage this untapped market potential, Thomas Cook stated its intent to target the student sector by setting up a dedicated Travel Quest vertical comprising experienced professionals across the educational and travel domain.

Thomas Cook (India)'s consolidated net profit rose 38.3% to Rs 18.17 crore on 59.8% rise in total income to Rs 751.19 crore in Q4 December 2014 over Q4 December 2013.

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